Doug Wells is used to big volume dealerships. Good thing. He just took over Nalley Nissan of Atlanta, a 72,000 square foot, $20 million enterprise that is Nissan’s new prototype look and attitude for its dealerships. And he doubled his volume in the first month.
“My first big volume store was in Atlanta 12 years ago and we went from selling 100 new cars to 400 per month and then I went down to Jacksonville, Florida, and increased our sales about 130 percent. Nissan’s programs are all about volume. As a general manager you have to have your people believe in you. Then you have to, as a manager, find the motivation for each person. What do they want that will make themselves push harder?”